Seth Godin popularized the term Permission Marketing to characterize how Web 2.0 technology is shifting marketing promotional tactics from a one-way, mass intrusions by marketers to two-way, buyer opt-in dialogues.
There is little doubt that marketing dollars are shifting from what we regard as conventional marketing to social marketing, or simply Marketing 2.0.
As it’s a complex landscape of change, understanding and keeping up with everything that is taking place is daunting. So, here’s a simple visual which appeared on Mashable on October 31 that gives a good over-arching view of what is taking place (it appears below, but may be too small to read).
While I don’t agree with all implied conclusions contained within the infographic (its producer, Voltier Digital, has likely tilted it in favor of its commercial interests) as a general snapshot of the evolution that is taking place in marketing promotion it is certainly in the ballpark.
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