I have a confession to make: I like social media, but I get incredibly frustrated using some of the the networks.
If you’re a social networker like me you know that, as your networks grow, you need to wear hip waders to sort through all the chatter. Keeping in tune with the updates on LinkedIn is a snap. Facebook can be a challenge as your network gets above 200 or so. But, Twitter makes you want to scream.
I now follow 350+ Twitters because each of them offers something of value. I’d like to follow even more, but at 350 I feel like I’m constantly experiencing the Doppler effect on a high-speed train. I can’t keep up with the hundreds of tweets I get hourly as it is. A good 80% of them are chatter I don’t want to read, or repeats of something I don’t need. But, how does one weed them out to find the pearls?
As a marketer I’ve questioned the value of advertising on Twitter - particularly when one is going after those with a high Klout score (do you know yours?). How does one grab attention with the constant ticker tape of tweets? (There’s a reason that advertising is placed on the inside of subway cars - not on the outside).
Then I came across a post by one of the bloggers that I follow - John Battelle. Appears I am not alone. Battelle understands the issue clearly - the upside for Twitter in addressing clutter, and the magnitude of difficulty in developing the technology to de-clutter Twitter feeds.
John’s follow-up posting makes a good read, too.
If (when) Twitter solves this problem, they’ll be off to the races.
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