This past March, Boulder, CO-based ad firm Crispin Porter + Bogusky lost its Burger King account after a 7-year run. Read on, friends 0 the story doesn't end there!
CP+B revived BK's "King" mascot - 18th century era figure wearing a large plastic head of a bearded, forties-something, perpetually smiling king with a gold crown who would romp around TV commercials performing mildly Fellini-esque skits. CP+B did a number of TV commercials for BK, moving in to social media towards the end of their contract. Here are a couple of relatively recent spots in the SM vein.
- Facebook's Friend Sacrifice http://www.youtube.com/watch?v=F1AsycJNl7o
- Augmented Reality http://www.youtube.com/watch?v=YhSc9TlCDBI
Creative? Yes. Effective? You be the judge. (hint: remember, they lost the contract)
I have to hand it to CP+B, though. After losing the contract in March they didn't pack up their tent and go home. This past Monday CP+B commandeered Direct TV's channel 111 and made this offer to viewers: spend 5 minutes watching a rotating Whopper and get a free one. Watch for even longer and you can stuff yourself with Whoppers. For those of you who are not DirectTV subscribers, here you go.
http://www.geekosystem.com/burger-king-whopper-channel/
By mid-Friday viewers had spent over 10,000 hours watching rotating Whoppers, earning almost 75,000 free Whoppers. Unfortunately, the promotion ended Friday evening at midnight, so you're out of luck.
Multiple Choice question: The takeaway(s) from this undertaking is:
- [a] the agency got the laugh last
- [b] this is more fun than clipping coupons (Groupon, beware!)
- [c] there's evidence of a disturbing demographic among DirectTV subscribers
- [d] beats camping overnight outside the Apple store to get an iPad 2
- [e] all of the above
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